The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange

JJ Abrams made sure that the film would not be shot in 3D, but filmed in 2D and converted during post-production and about 30 minutes of the film is shot in IMAX. Paramount Pictures first approached him asking that the sequel be in 3D. The way you can watch films now has impacted hugely on Star Trek as the film was able to be viewed in 3D, Blu-Ray and IMAX screenings. This means that the film would have more viewings and more copies sold because it would be available on Blu-Ray. Abrams was also interested in filming in IMAX as he said he is a huge fan. 

Into Darkness' visual effects were created by Industrial Light & Magic who are an American award-winning motion picture visual effects company who have worked on big films including Star Wars Episode IV, Willow and Pirates Of The Caribbean: Dead Man’s Chest. ILM also works on more subtle effects such as widening streets, digitally adding more extras to a shot, and inserting the film's actors into footage. The volcano setting, at the start of the film,  was filmed on a green screen-surrounded set and shot with IMAX cameras. For the Star fleet headquarters attack scene, a highly detailed ship was required for the final shots, along with CG interiors and digi-doubles. Pixomondo (international visual effects company) also ran fluid simulations for all the dust and debris and damage, and fluid sims for the building itself to create pools and pockets of swirling air. The cameras used were Arriflex 435 ES, Panavision Primo, C-, E-Series, ATZ and AWZ2 Lenses. 

There are many different ways that films are distributed and marketed. A lot of the marketing was done virally instead of posters and trailers. The film was distributed by Dolby Laboratories and Paramount. You could watch Star Trek Into Darkness on many different types of home media such as Love Film and Netflix which is available to watch on many devices such as iPads, PS3 and XBOX 360. Star Trek Into Darkness was released as a digital download on August 20th, 2013 and was first released on DVD, Blu-ray and Blu-ray 3D on September 2^nd.

Gender definition:
Gender is the state of being male or female (typically used with reference to social and cultural differences rather than biological ones).

Stereotypes associated with gender:
These are original stereotypes associated with men and women; 
Men:

Aggressive

Controled by sex
Sexual Predators
Non emotional

Messy

Athletic

Math and Science Oriented

CEO

Money Maker

Women:  

Submissive 
Sexual Objects
Sexual

Emotional

Quiet

Neat/Clean

Clumsy

Artsy

Housewife

Child rearing 

A common stereotype which is commonly associated to families within our society is that men are the part of the relationship who are known to go to work and earn the money to support the family. Then the women are expected to stay at home, look after the children, do the washing/cleaning and have the tea ready for when the husband arrives home from work. 
Another stereotype of gender is that the females are thought of sexual objects to males and that males are thought to be sexual predators and evolve about having sex and females.

This is a music video from the song shes so lovely by scouting for girls. In this video a very attractive women enters the bowling allay. She wearing red high heels, tight clothing and smiles cheekily at all the men as well as biting her lip her gestures are very sexy which shows women as sexual objects and submissive over the looks from men. The body language and flirting she does makes females come across as sexual because of the looks and gestures. All the men are mouth dropping, stopping what they are doing, being distracted or acting silly because this women has come in. They all drop what they are doing to watch her which shows men as sexual predators and that their controlled by sex. One man gets up and pushes another man because he looked at his girlfriend, this shows men as aggressive over anything and little things. 

This is a clip from the program Rome. In this clip at the start it shows a clear stereotype that women stay at home cook and clean and care for the children. But it also shows that men are non emotional as he shows no caring for the women as she cries which also shows that women are very emotional which is another stereotype. It also shows that men are the ones in the world of gender that go out and do the work as the men in this video are out fighting and working. At the end the man takes advantage of the women and treats her as a sexual object only and this shows men as sexual predators and women sexual objects to males.

Issues and problems that occur:
-Women become annoyed that men have the stereotype of holding the power in relationships and every day life. They believe and hope that women are not always at home cleaning and cooking they can get jobs and be the ones to bring in the money for the family also that man can't walk all over them and expect women to want sex and women feel they need to be respected more.
-Men on the other not believe they are aggressive that they can be caring and loving to others also that these stereotypes make males seem desperate which they are not always sexual predators.

Essay - Why Did Dredd Fail at Box Office?

Dredd Presentation Script

 Chloe: Dredd

The film was directed by Pete Travis who has directed films such as Vantage Point, Omagh and Endgame. DNA Films (who has done films such as 28 Days Later and the History Boys) produced the film with IM Global (who has done films such as Safe, Insidious and many upcoming films).  Dredd was distributed by Entertainment Film Distributers and Lionsgate. The film got the green light on 20th December 2008.

The cast includes Karl Urban (who plays Dredd) fromm Star Trek and The Bourne Supremacy,  Olivia Thirlby (Anderson) who has been in Juno and No Strings Attached and finally Lena Headley (Ma-ma) who has been in 300 and the Game of Thrones series.

The film received positive reviews from critics. The film had an average rating of 6.5 on the review website Rotten Tomato’s. IGN awarded the film eight out of ten and said, "Dredd is a character study, primarily, one fuelled by violence and action, and we can't think of a better way to re-introduce this character to cinema audiences.” The Guardian's Phelim O'Neill scored the film 4 stars out of 5 and praised Urban's performance, saying, "The essence of Dredd is that he is almost an anti-character—he doesn't change or learn—and Urban nails it in an ego-free performance".

The script for Dredd was written by Alex Garland who began writing in 2006. Garlands draft mainly revolved around one of Dredd’s main enemies called Judge Death. When developing the Judge Dredd character, Garland tried to closely follow what he was like in the comic-books, so he would only have small personality changes over a lengthy period of time.

Will:

A viral advertising site called “Dredd Report” was launched in august 2012. The site consisted of a video showing the use of Slo-Mo and links to news about the film. A tie-in comic book was published on the 5th of September and it is a prequel to the film's narrative and follows Ma-Ma's life as a prostitute. Posters for the film were released shortly after. Reports say that Lionsgate contributed $25 million to advertising and print costs.

Dredd won an Empire Award for best 3D and was nominated for best British film and best science fiction/fantasy film. They also won a Golden Trailer Award for Best Thriller TV Spot for the trailer.

The problem was that the 3D and 2D showings at cinema's were that there wasnt enough showings of them in the UK, so therefore people couldnt find places to watch the film at certain times or even find any showings of the film, as there was report in a review of the film that in some cinemas the film was only showed once so often. I think that Dredd did not have good success because they narrowed down the target audience too much and the sci-fi feel to it would not appeal to a lot of people. I also think that people may have thought that it was too simple and straight forward because the plot was easy to predict.

Jack:

The film was shot digitally and primarily in 3D using RED MX and Phantom Flex high-speed cameras. Some 2D elements were converted to 3D in post-production. Mega-City One’s high rise towers were created in Cape Town Film Studios.

Paul Leonard-Morgan used electronic music and 80’-style synthesisers and modern sounds to create various combinations of music. He said, "I was looking to create a timeless score which couldn't be placed in any particular era. So it's ended up being a cross between a modern dance track and evocative soundscapes." For scenes showing the effect of the Slo-Mo narcotic, he composed new music with real instruments and then slowed the songs down by thousands of percent. The film also includes songs from artists such as Vitalic, Matt Berry and Bobby Womack.

Chloe:

 I throughly enjoyed watching the whole film of Dredd. It was full of action and excitement with a very grown up yet thrilling persecutive to the cartoon comic judge Dredd. The film had a very gripping and understandable storyline that grow on me as it went through the film, but at the start i wasn't too sure how it would end or how it would all come together as it took a while for it to really get into the story line and become full of action. The only fault was that it ended too quickly and quietly, needed more fight and excitement at the ending of killing 'mama' she died to easily and quickly, despite that all in all was a thrilling and brilliant film to watch full of action and excitement despite its low budget and high loss, i enjoyed the film and will be watching it again.

Will:

 Although the film and its helmeted main character are straightforward and simple, it actually works better because it is easier to understand and is more realistic. The day-in-the-life style plotis a good way to introduce Judge Dredd and Mega City One and the film mostly avoids doing anything really annoying or irrelivant. I also liked the fact that Judge Dredd is not given a back story and is instead portrayed as the mysterious man with no name and that he never removes his helmet (just like the comics. I also appreciated that this version of Dredd is more hardcore and extremely violent whereas the 1995 version of Dredd was very feeble and comic.

Jack: 

Sci-Fi movies are not usually in my favor, meaning I don’t really like them. But action films; action films are my biggest interest when it comes to relaxing and watching a good movie. Dredd is a sci-fi and action genre film which means I could love it or hate it. As it happens I loved Dredd, the idea of the slow-mo drug in the film really gives the chance for the producer and directors to show slow, detailed scenes which you don’t get to see in some other films. These scenes are the parts such as gun shots and the detail when it hits the bad guys and you see everything that happens like the skin exploding and blood flying around. This brought a realistic feeling to the film not like in most films where it generally looks like fake killing and blood. 

Dredd (2012) Research

Directed by Pete Travis

The film got the green light on 20^th December 2008

Cast includes: Karl Urban (Star Trek, Star Trek: Into Darkness, The Bourne Supremacy), Olivier Thirlby (Juno, The Darkest Hour, No String Attached), Lena Headly (300, The Purge, Game of Thrones).

The budget for Dredd was estimated to be around $35,000,000 and has a gross of $13,401,683.

Critical Reception – The film received positive reviews from critics. The film had an average rating of 6.5 on the review website. IGN awarded the film eight out of ten and said, "Dredd is a character study, primarily, one fuelled by violence and action, and we can't think of a better way to re-introduce this character to cinema audiences.” The Guardian's Phelim O'Neill scored the film 4 stars out of 5 and praised Urban's performance, saying, "The essence of Dredd is that he is almost an anti-character—he doesn't change or learn—and Urban nails it in an ego-free performance". He also wrote, "In a world of compromised adaptations, Dredd is something of a triumph."

Marketing – A viral advertising site called “Dredd Report” was launched in august 2012. The site consisted of a video condemning the use of Slo-Mo and links to news about the film. A tie-in comic book was published on the 5^th of September and it is a prequel to the film's narrative and follows Ma-Ma's life as a prostitute. Posters for the film were released shortly after. Dredd received nominations for: Best Action TV Spot, Most Original TV Spot, Best Graphics in a TV Spot, Best Music TV Spot, and Best Action Poster, and Most Original Poster for the Dredd motion poster and won a Golden Trailer Award for Best Thriller TV Spot for the trailer "Big Addicted". Reports say that Lionsgate contributed $25 million to advertising and print costs.

Awards - Dredd won an Empire Award for best 3D and was nominated for best British film and best science fiction/fantasy film. They also won a Golden Trailer Award for Best Thriller TV Spot for the trailer. 

Producer(s) – The producers of Dredd were Alex Garland (also writer), Andrew MacDonald and Allon Reich.

Distributer(s) – Dredd was distributed by Entertainment Film Distributers and Lionsgate.

Script – The script for Dredd was written by Alex Garland who began writing in 2006. Garlands draft mainly revolved around one of Dredd’s main enemies called Judge Death. When developing the Judge Dredd character, Garland tried to closely follow what he was like in the comic-books, so he would only have small personality changes over a lengthy period of time.

Lack of Success – I think that Dredd did not have good success because they narrowed down the target audience too much and the sci-fi feel to it would not appeal to a lot of people. I also think that people may have thought that it was too simple and straight forward because the plot was easy to predict.

Technology – The film was shot digitally and primarily in 3D using RED MX and Phantom Flex high-speed cameras. Some 2D elements were converted to 3D in post-production. Mega-City One’s high rise towers were created in Cape Town Film Studios.

Tie-ins – Paul Leonard-Morgan used electronic music and 80’-style synthesisers and modern sounds to create various combinations of music. Leonard-Morgan said, "I was looking to create a timeless score which couldn't be placed in any particular era. So it's ended up being a cross between a modern dance track and evocative soundscapes." For scenes showing the effect of the Slo-Mo narcotic, he composed new music with real instruments and then slowed the songs down by thousands of percent to match the visuals. The film also includes songs from artists such as Vitalic, Matt Berry and Bobby Womack. A tie-in comic book was published on the 5th of September and it is a prequel to the film's narrative and follows Ma-Ma's life as a prostitute.

Personal Opinion - Although the film and its helmeted main character are straightforward and simple, it actually works better because it is easier to understand and is more realistic. The day-in-the-life style plotis a good way to introduce Judge Dredd and Mega City One and the film mostly avoids doing anything really annoying or irrelivant. I also liked the fact that Judge Dredd is not given a back story and is instead portrayed as the mysterious man with no name and that he never removes his helmet (just like the comics. I also appreciated that this version of Dredd is more hardcore and extremely violent whereas the 1995 version of Dredd was very feeble and comic. Dredd couldn't of cast a better Judge Dredd than Karl Urban as he plays the role excellently and even generates a few laughs from his tough-guy attitude and approach (unlike Stallone). I think that the flesh piercing violence and futuristic sci-fi narrows the audience right down as not everyone wants to watch extremely violent action movies. The soundtrack in the film was great and really got the pulse going in the action scenes (which is most of the film) and the special effects are quite good for a low-ish budget movie like this. 

Dredd (2012) Review

The fact that Dredd made $36.5 million in box office with a budget of $45 million is very unexpected as it has a favorable fan base and most comic book adaptations such as Man of Steel, Spider-Man and Iron Man make a sizable profit and often make a sequel. However Dredd is not your typical big-budget superhero adventure like The Avengers or The Dark Knight as it isn't destined to appeal to all or smash box office records. Although the film, and it's helmeted main character are straightforward and simple, it actually works better because it is easier to understand and is more realistic. The day-in-the-life style plot proves to be a good way to introduce Judge Dredd and Mega City One and the film mostly avoids doing anything really annoying or irrelivant. I also liked the fact that Judge Dredd is not given a back story and is instead portrayed as the mysterious man with no name and that he never removes his helmet (just like the comics). He does not have any character development in the film which i think is right for this character whereas it suits Anderson’s role and age. I also appreciated that this version of Dredd is more hardcore and extremely violent whereas the 1995 version of Dredd was very feeble and comic. In the previous film adaptation of the comics titled ‘Judge Dredd‘  the producers had toned down the violence, drafted in a love story and cast Rob Schneider to play a comedy sidekick but thankfully they have learnt their lessons. Dredd couldn't of cast a better Judge Dredd than Karl Urban as he plays the role excellently and even generates a few laughs from his tough-guy attitude and approach (unlike Stallone). I think that the flesh piercing violence and futuristic sci-fi narrows the audience right down as not everyone wants to watch extremely violent action movies and means that it is not acceptable for children to watch. The focus on a small core of characters (including The Wire’s Avon Barksdale and Wood Harris), and the decision to restrict the action to Peach Trees shows Dredd’s relatively minuscule budget. The soundtrack in the film was great and really got the pulse going in the action scenes (which is most of the film) and the special effects are pretty modest for a low-ish budget movie like this.

Skins

Season 1 Episode 1 (Tony)

Characters - Tony

Mise En Scene

Tony seems very confident in this opening scene because he has a very cheeky attitude and seems to like older women. He also cares about his body because as soon as he gets up from bed he works out and looks at himself in the mirror showing that he can be arrogant. There is a lot of conflict between him and his dad because Tony is always playing tricks on him and his dad is always shouting at him. Tony has a much better relationship with his sister (Effie) because he covers up for her and helps her sneak in to the house in the morning showing that they have a strong bond. The book that Tony is reading in the bathroom is Nausea by Jean Paul Sartre (french existentialist) which means Tony is very intelligent for his age because it is a very intellectual book. All this shows that Tony is not your typical teenager and that he has a set routine. 

Appearance - Dressed smartly, very basic, safe, average, not fashionable, has his own style and cares about his body. he wears a red t-shirt under a navy blue jumper with chinos and white Converse like shoes.

Room - His room is very tidy and plain. All his clothes are smart and neatly packed into his draw. Some people may say that tony has OCD (obsessive compulsive disorder) because everything is in the right place. He also has two posters on his wall which are both British films from the 60’s, this shows that he enjoys old films. Tony also has a good stereo system in his room and his room is quite sizable which could mean that he his family is well off or he has a decent paid job. This shows that Tony does not have a stereotypical teenage (boys) bedroom. 

Effy

Mise En Scene 

Effie is Tony’s younger sister but does not act her age because she is very secretive and you could say she lives a double life. Effie also seems very rebellious because she goes out late on school nights and looks as if she gets up to trouble. There seems to be a strong bond between Effie and her brother because he looks out for her and get her out of trouble. This shows us that she may do it a lot and that tony has her back.

Appearance - Effy is dressed like she has been to a rave the night before and looks much older than she actually is. Also, her makeup is smeared and she looks as if she has been kissing someone, showing that she is very mature for her age. She is wearing a baggy t-shirt and fish net stockings. 

Room - Her room is very different to tony’s room because hers is much messier and less organised. The room is also very dark this could show she may have a dark personality and that she is an extremely secretive person. She has many clothes on the floor of her bedroom, this may connote that she is untidy and unorganised. This may also show that she has a lack of respect towards her parents and is rebellious as well. 

Dad

Mise en Scene -

Tony and Effys dad appears to be very argumentative and is easily ‘wound up’ by the actions that Tony commits. Here, his dad is portrayed as an idiotic character. The director has decided to make the character this way so that younger audiences can relate to it. Throughout the opening scene he appears angry and possibly frustrated. We learn this from the amount of ‘foul’ language used. He also uses slang words, which may show his lack of intelligence. 

Appearance - In the scene Tony’s dad is wearing only his pajama bottoms. He appears to be overweight, this may be because he is a lazy ‘scared of work’ type of man. Throughout the opening scene, he continues frowning, which may suggest that he is frustrated and angered by what his son is like.